Aperol

The low-ABV aperitivo from Padua, famous in the Spritz

STATS

When: 1919

Where: Padua

Who: Luigi & Silvio Barbieri

ABV: 11%

Color: red-orange

Tasting notes: sweet orange, light bitterness, touch of vanilla

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HISTORY

Introduced after WWI, the now-iconic aperitivo liqueur became popular after WWII, in part resulting from increased advertising and its association with the Spritz. In the 1970s, an ad campaign centering on the slogan “Ah, Aperol!” cemented the brand as a household name in Italy. Gruppo Campari acquired the brand in 2003 and continues production with its original formula.